POP! Target’s 15 Minutes May Be Up
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Recently, Change.org‘s Michael A. Jones covered a “public relations” misstep by the highly-recognized corporation, Target. It was revealed that the chain had donated $150,000 to a known antigay political figure in Minnesota (home to Target HQ). The matter of whether or not Target officials will work on rebuilding the their image is up for debate. Let’s be honest, it doesn’t look like they are conducting a whole lot of self reflection.
Target has had a gay-friendly history, and many have cited egalitarian hiring practices when discussing the recent scandal. It is hard to imagine that such a playful and youthful corporation brand would be aligned with an “aggressively antigay” political figure, as described in a New York Times editorial. The editorial also offered a business-minded opinion on the matter, which noted that,
The Target experience should be a lesson in the value of disclosure. The company, which insisted it supported Mr. Emmer solely for his pro-business views, discovered that it is bad business to back a candidate so out of step with the rest of its values. Presumably, it will be more alert now, knowing that customers are watching.
This is good business advice. But that’s not what is striking about the professional wisdom–instead, it is the last sentence that caught my attention. It seemed so odd that such a public organization would have to remind itself that people are watching.
Target’s image owes much to the Pop Art sensibility–their famous logo even resembles a Jasper Johns (an artist credited with influencing the Pop Art movement) painting, Target, which was created in 1958 (four years prior to the original logo design). Pop artists tended to be playful and cheeky, mixing the suggestive wit of a dirty joke with the language of advertising. By doing so, the interdependence between consumerism and voyeurism was illustrated. Read the rest of this entry →







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